According to the Small Business Administration, most businesses fail from a lack of good research and planning. Understanding your market is key to creating effective marketing strategies that edge out the competition and give you the advantage in the marketplace. Expectations of your results from marketing strategies are contingent on dedication to thorough market research.  

• What's the size of your market?

• What is the spending power of your target audience?

• How and where will your reach your customer?

• Is there an emotional appeal to your product and how will you exploit that?

• Who are your direct and indirect competitors?

• What's the price matrix for your given good or service?

These are a few of the elements that must be understood before any "strategy" actually begins. IMPACT works to uncover your opportunities and your problem areas and tap into the right insights to solve your issues and create success. We are experienced in all forms of qualitative and quantitative research and we will work with you to determine your research needs.